https://techcrunch.com/2017/10/04/roofstock-a-marketplace-for-single-family-homes-with-tenants-just-closed-on-35-million-in-new-funding/?ncid=rss
Roofstock 은 세입자 가있는 단독 주택 구매자와 판매자를 대상 으로하는 2 세의 Oakland, Ca.- 기반 마켓 플레이스입니다. 그 뒤의 구체적인 아이디어는 몇 가지 수준에서 호소력이 있습니다. 제도적 투자자와 소매 투자자가 거래하는 동안 세입자가 부동산을 떠나지 않고 주택을 매매 할 수 있기 때문에 - 예를 들어 베이 지역의 많은 가족에게 큰 문제 .
구매자는 또한 임대인을 찾는 번거 로움을 피하고 처음부터 현금 흐름을 생성 할 수있는 자산을 얻습니다.
아마도 벤처 캐피탈도 그 점을 좋아할 것입니다. 사실, 오늘, 65 인 회사는 Canvas Ventures가 이끄는 Series C 기금으로 3 천 5 백만 달러를 발표합니다. 총 자금 조달은 총 7 천만 달러 미만입니다. 이번 라운드에 참가한 다른 참가자들에는 Lightspeed Venture Partners, Bain Capital Ventures, Khosla Ventures, Nyca Partners, QED Investors 및 FJ Labs가 포함됩니다.
어제, 우리는 Roofstock 공동 설립자이자 CEO 인 게리 비즐리 (Gary Beasley)와의 신속한 교환을 가졌습니다. 그는 이전에 최대 규모의 상장 된 단일 가족 임대 (SFR) 회사 중 하나 인 Starwood Waypoint Residential Trust의 공동 CEO였습니다. 미국 Beasley는 경력을 쌓기 전에 전국의 시장에서 임대 주택 포트폴리오를 인수, 개조, 임대 및 관리하는 운영 회사 인 Waypoint Homes의 CEO로 2 년 이상을 보냈습니다.
TC : 지금까지 얼마나 많은 부동산이 Roofstock에서 판매 되었습니까?
GB : 우리는 플랫폼에서 팔리는 부동산의 절대 수를 공개하지는 않지만 올해 혼자만해도 가치가 수억 달러에 달합니다.
TC : 어떻게 또는 어디에서 회사가 재고를 북돋 웁니까?
기가 바이트 : Roofstock 속성은 중소 및 대형 기관에서부터 소규모 소매 업체에 이르는 광범위한 공급처입니다.
TC: Is there anything preventing new landlords from increasing the rent of tenants as soon as a property changes hands?
GB: Landlords need to honor existing leases and follow local laws and regulations when contemplating rent increases.
TC: Where does Roofstock operate — in what markets?
GB: We have listings in 15 markets across the U.S., each of which is unique and presents different characteristics and opportunities for investors to gain real estate exposure.
TC: Do you have partnerships with other real estate brokers?
GB: Using an outside broker is not a requirement for clients to buy or sell homes on Roofstock, but the marketplace does allow agents to earn referral fees when they register clients who transact through us, which enables agents to develop deeper relationships with their clients and expand their business opportunities. We’re also is beginning to work with agents to help them sell homes with tenants in place, which is more difficult to do through the traditional MLS channel.
TC: We’ve read that prices are pre-determined. What does that mean? That Roofstock establishes a price for the property and interested buyers can take or leave it?
GB: We provide sellers with a number of tools to help them set their listing prices, but ultimately the seller determines the list price.
Part of the data that we share with sellers relates to comparable values, along with estimates of time to sell and the probability of a sale at various prices based on algorithms devised by our data science team. Buyers can purchase the property at the listed price to take it off the market immediately, or make an offer at another lower value through our “make an offer” feature.
TC: Do you use any other information ‘hubs’ to assess the value of properties?
GB: We reviews various third party valuations like House Canary and Zillow, as well as our own proprietary analyses and data set, including information gleaned from activity on the Roofstock marketplace, to provide a valuation range.
TC: Is a company like Loopnet a competitor, given that it sells multi-tenant properties, some of which are homes — or is that afield from what Roofstock is doing?
GB: Loopnet is a platform for commercial property, where we cater to the $3 trillion single-family rental market.
TC: How does Roofstock get paid? Do you take a cut of each transaction and also charge a subscription to list the property?
GB: There are no membership or access fees to view properties on Roofstock. Registering for the site is free. We make money through each transaction. We charge 2.5 percent to sellers, and .5 percent to buyers.
TC: Where do you advertise these properties?
GB: Roofstock’s homes are found on our website. We also uses various strategies and tactics to drive site traffic and make potential buyers and sellers aware of the marketplace, both online and offline.
TC: How long on average does it take to sell a house?
GB: While there are certainly exception, properties that sell typically go under contract within 30 days of being listed on the site. During the second quarter of this year, 44 percent of the homes sold went under contract within 14 days. Some particularly popular homes are sometimes snatched up by investors within minutes of hitting the site.
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